A first-timer in the Philippines and Southeast Asia, Urbanista, a European company, launched their brand and products last October 22 in Chef & Brewery in Ortigas.
Laine Aldover, Product Manager for Urbanista PH, EA Global, gave us a quick overview of what Urbanista is and what they believe in. One of the main reasons why they decided to launch their products in the Philippines is because music is a big part of a Filipino’s everyday urban lifestyle. According to Ms. Aldover, “With Urbanista, we really try to tap the market not only for the music lovers, but others as well. [We want to] touch each and every heart of the Filipinos by offering affordable and good quality products.”
Below are videos shown to us showcasing two certified Urbanistas.
What I loved about the launch was that, it had games too! I would’ve wanted to join but then again, I’m still adjusting because this is only the second event I got to attend to (lol it may not seem like it but I’m shy around new people).
After the fun and games, Country Manager Glen Batchelor gave us a more in-depth view of what Urbanista is and their products. According to him, target customers are those living with urban lifestyles.
Urbanista came out of a vision to glorify the urban lifestyle and create products that make life better for modern people in urban environments. Urbanista’s three cornerstones are functionality, design (heavily influenced by its Scandinavian roots), and affordability (price range is $20 – $60). The products were also made because they believe that “by wearing your music you not only show who you are, but also that you’re connected.”
We cater to you – the active, conscious and curious – and we call you Urbanistas.
I included links of each product directing to their main website should you want to get to know each product more.
For the freedom seeking athlete
Price: P 3,599
Boston has a wireless Bluetooth connection. It also has a GoFit silicone wing which fits securely in ears. Aside from that, it is also water resistant (IPX5) with light earbuds and handsfree with mic. Stand-by time of Boston is 100h while its talking time is 3.5h Colors: Black, Blue, Orange, and Pink
For the design devotees
You’re not only wearing your music. You’re living it. Made in brushed aluminum in a style as sharp and fresh as your own. These premium mid-size headphones carry music with dashing clarity and tonal accuracy that’ll make your listening experience a treasure trove of musical enjoyment. It also has a soft headband with enclosed adjustability. The built-in mic allows you to take your calls anywhere you go. Copenhagen works with Android, iOS & Windows. Colors: Black, Silver, and White
For uncompromising music lovers
Price: P 2,599
Ibiza boasts of its heavy bass with uncompromising clarity. Its ergonomic design with GoFit is a sure for secure fit to the person using it. It’s also handsfree with volume control and mic. Colors: Blue, Gold, Pink, Red, and White
Price: P 2,249
Thick bass delivered with a flair of elegance. London are premium isolating in-ears that deliver pristine sound in a comfortable and expressive urban design. The Bass stays strong and deeply clean thanks to their own, internally developed driver. Well balanced in the lows, mids and highs, they´ll make your listening experience a treasure trove of musical enjoyment. Use the single button remote to control your music and calls. The built-in mic allows you to take your calls anywhere you go. The earphones are wrapped in a clever cufflink box for easy storage when not in use. London works with Android, iOS & Windows. Colors: Black, Red, Green, Pink, and Silver
For the expressive music lovers
Price: P 2,299
Let everyone know that you’re picky when it comes to music. Miami is a classic foldable mid-size headphone that comes in several vibrant colours. The large acoustic housing provides for a rich sound experience and keeps distracting noises out. The frame’s flexibility, the soft headband, and ear pads allow the headphones to rest comfortably on your ears. The Urbanista logo, carved from aluminum, provides a unique look and lets those around you know that you’re picky when it comes to music. With hands-free, you don’t only control your calls, but also your music. Tucked inside the headphones, a powerful and well-balanced speaker system delivers thick bass topped with clear sound across the range. The headphones are equipped with colour-matched cables, a built-in microphone and a 3.5 mm jack. Miami works with Android, iOS & Windows. Colors: Black, Blue Green, Pink, and White
For simplicity seekers
Price: P 999
Your everyday communication tool. Oslo are straightforward and multi-functional earphones designed to comfortably rest in your outer ear with only moderate noise suppression. This means that you’re always aware of your ambient environment and won’t hear your own voice when you’re on the phone. Oslo comes with a lot of bang for your buck and won’t fail to astound with an amazingly clear, rich-toned listening experience. Use the single button remote to control your music and calls. The built-in mic allows you to take calls anywhere you go. The earphones are equipped with tangle-free and colour-matched flat cables and work with Android, iOS, & Windows. Colors: Blue, Gray, Pink, and White
For the urban athlete
Price: P 2,249
Discreet and diverse, these sport earphones will keep you going without hassle. Boost your performance with your favourite beats! Rio are extra comfy sport earphones with GoFit, a silicon wing design, ensuring a secure fit as well as deeper and more comprehensive sound that’ll keep you motivated. Urbanista is all about you living your big city life to the fullest, using the city as your training ground and the sidewalks as your running trails. Don’t mind the rain! The mesh coating and the earphones’ unique construction make them water-resistant and easy to clean. Use the single button remote to control your music and calls. The built-in mic allows you to take your calls anywhere you go. Rio works with Android, iOS & Windows. Colors: Aqua, Black, Orange, Pink, and Yellow
Balanced for music and talk
Price: P 1,149
Dynamic ear-pods that are second to none in wearing comfort. San Francisco is the best-selling earphones among all Urbanista products in European countries. Why compromise? If you’re looking for earphones for both music and phone calls, you’ve finally found them. Your ear is like a finger print and we’ve been working hard with ergonomics to give you practical and really cool hybrid earphones that fit perfectly in all ears. Top notch technology on the inside gives you supreme quality audio and remote-controlled functionality. We’re making sure you’ll look good. Your task is to choose from our wide selection of colours. San Francisco works with Android, iOS & Windows. Colors: Black, Blue, Blue Green, Fuchsia, Green, Light Green, Multicolor, Orange, Pink, Red, and White
Price: P 999
The São Paulo is Urbanista’s adjustable armband for most arm sizes. It’s compatible with phones up to 5.1 inch screen size and has a protective transparent plastic window. The Sao Paulo also has a pocket for key, money, or credit card and has a reflective material around window. This is perfect for running enthusiasts, athletes, and on-the-go activities. Best fit with the Rio earphones. São Paulo is compatible with a range of smartphones from iPhone 4 up to Samsung Galaxy S5 sized models. Colors: Dark Clown (Black), Coral Island (Blue), Pink Panther (Pink), Sunset Boulevard (Orange), and Mellow Yellow (Yellow)
Price: P 1,999
Share your music! Let your personal soundtrack flow through the air. Sydney is a Bluetooth speaker with soft exterior, which makes it durable in rough handling. It’s also water resistant, with IPX4 certification, this means you don’t have to worry about an occasional shower. The colour matched nylon strap makes Sydney easy to carry or hang in a suitable location. With a complimentary cable, you can also connect Sydney to additional speakers, creating an even stronger sound. Colors: Black, Fuchsia, Blue, and White
Aside from that, we were also given sneak peaks of their upcoming products: the waist belt, Ibiza in Rose Gold (to match the iPhone 6s Rose Gold), and reflective cables (luminous ones for night use).
I also got to take home my own pair of San Francisco earphones! I tested it out the next day to see if what I hear about it are really true. I didn’t get disappointed! The sound quality was clearer, fuller (compared to my current ones), and the bass just sounds good! For someone who is a music-lover and one who listens to music every chance he/she gets (like yours truly), this is definitely one for the books!
Now, I can certainly say I’m an Urbanista, and I’m happy and proud of it!
Urbanista products are available in Pismo Shangri-la, Power Mac, PC Workx Megamall, Switch, Mobile Tech, and other stores and branches soon.
For more updates, visit their Facebook page!